Spotlight on Helly Hansen

This month, we’ve partnered with Helly Hansen to give away an amazing prize draw - £200 online store credit! Sign up to MyBoat to enter today*.

Not to mention, Helly Hansen is giving 15% off at (UK & IE) to those who sign up to MyBoat throughout August**. 

Who is Helly Hansen?

Helly Hansen was established in 1877 by Captain Helly Juell Hansen, a sailor from Norway who noticed that there was not enough protective gear available to people when they were battling harsh elements out at sea. In the 1900s, the brand got bigger and became more popular, not only for the protective gear that they sold but also for their fashionable leisure clothing. 

What do they do?

Today, the company still strives to manufacture professional-grade gear for a variety of sporting activities, such as mountain sports, skiing, sailing and outdoor activities. Helly Hansen has pioneered the movement for the highest quality gear, including producing innovative and breathable products through professional construction. Over 55,000 professionals use their skiwear, some of these people include national teams and Olympians.

If you’d like to keep up to date with Helly Hansen’s latest news, you can sign up to their newsletter, here.

Featured products


Leisure clothing

Helly Hansen isn’t only popular for its professional gear but also its fashionable leisure clothing that is incredibly popular with all generations. From on-trend parkas to trendy beach and swimwear, there’s something to suit everyone's personal taste. 

Skiing, Sailing & Outdoor gear

Helly Hansen specialises in skiing, sailing and outdoor gear, their collections are inspired by worldwide professionals who have discovered the need for comfortable, waterproof and breathable clothing. They supply a range of clothing and accessories such as jackets, caps and gloves.

What makes Helly Hansen unique?

Helly Tech®

Helly Tech® is an innovative technological system, that helps create a strong waterproof outer layer that has been designed to cope with the toughest weather conditions. It combines DWR- treated fabric and a breathable inner lining, fabric or mesh and can be used for professional, performance and protection uses. This tech keeps you dry whilst also allowing sweat vapour to get out so that users don't overheat. 


Lifa revolutionised the industry in 1970 with the introduction of technical base layers. These help to keep individuals warm and dry by taking the moisture from their skin and transporting it to the surface of the fabric. This is perfect for those spending time in the world's harshest environments.


Did you know, GJW Direct customers get access to a number of discounts from recognised marine brands such as Helly Hansen, Sailing Chandlery and Yachts and Yachting? Explore GJW Direct's boat insurance, here.

A Guide to Water Safety

Helly Hansen and the RNLI have set up A Guide to Water Safety to make sure that you're fully prepared to go out on the water.  

Check out the guide and follow the tips included on communication, flotation and preparation to ensure you're staying safe at sea.

Stand Up Paddleboard (SUP) Safety Messaging 

Helly Hansen, along with their strategic partner, the RNLI, believes it's essential that people are aware of the safety precautions that can be taken to ensure you're as safe as possible when out on the water. Their research has shown that 62% of UK paddleboarders, kayakers and canoers don't see Personal Flotation Devices as an essential piece of kit. Given the fact there have been so many accidents this summer, it's crucial that you are aware of the correct and appropriate safety equipment to have with you when you're out on the water, including Personal Flotation Devices and safety straps.

August 2022 Prize Draw 

As mentioned earlier, we’re running a prize draw during the month of August for one lucky winner to receive £200 store credit at Helly Hansen.

*Prize Draw Terms and Conditions: MyBoat account must be activated between 1st August 2022 and 31st August 2022 to be entered into the prize draw. Only one entry can be submitted by each participant. The winner will receive £200 Helly Hansen store credit. Once the competition has closed, one entry will be selected at random. There will be no cash alternative to the prize offered. The selected winner must make contact to secure the prize within 5 working days of the original email being sent. In the event we receive no response, a new winner will be selected from the draw. The selected winner can receive their credit by setting up a free account on – once this has been set up, the amount will be added to their account. The credit will stay in their account until it has been spent and does not have to be spent all at once. 

**15% Discount T&Cs: To receive 15% discount at and on full-priced items only, sign up for a free MyBoat account. After registration has been completed, you’ll receive an email with the discount code enclosed. You’ll have until 23:59 on 31st August 2022 to redeem the discount.

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